Introduction to Google Analytics

WHAT YOU WILL LEARN

• Learn what Google Analytics is, what it does, and who benefits from its use
• Learn to set up your account, create your Analytics code, and insert it into a Web page
• Discover how to set rages, customize graphs and charts, and use filtering and sorting to control your Google Analytics data
• Learn to add filters to and existing report, to user-created reports, and run reports with custom filters
• Learn what Google Analytics Goals are and how they work; set them up and establish their values; and monitor and report Goals
• Discover how to access and manage Google Analytics accounts, properties, and views
• Learn to email Google Analytics reports, export Web traffic data, and customize settings to control data sharing